Squared gothic

This one is gothic but it also has something that looks

German. The stroke is very thick and the curves are 

squared. It seems to be build with flat panels.

Outstanding letters

These letters seem to be written with a quill. They are

quite ornamental and complex.

Beständigkeit im Wechfel

Another example of gothic font. It looks quite old and

it reminds of the ancient books written by hand.

Gothic typography

Although this one is made with little squares it has the

characteristics that a normal gothic font would have. 

It looks really similar.

Lego X high

This letter is made out of Lego pieces and it could be

a real Sans Serif typography.

Selling ice-cream

In some stores there is also used this type to call the

attention of the possible customers.

Pixel instructions

In the metro there are simple instructions written in

pixel letters. These typographies are very related to

machines and to technology. 

Green pharmacy

Pharmacies also use this typographies a lot. They are

very useful when you are looking for something important

like a pharmacy because it stands out.

Credit 0,00

In the small screens of public telephones it is also a 

pixel type. Here we can see the squared dots of each

letter. 

Lottery booth

I found this type in a lottery booth. In all these pixel typographies

 we can see the dots that create the letters.

Café into pharmacy

In some cafés we can find this kind of typographies because

with a short space you can write and say many things. Another

good point about these is that they catch our attention because

it is constantly moving.

Dad's car

This type reminds of the old fashioned models of cars

that had their name written with this kind of letters.

Retro hotel

This typography has a tall 'x' high and it has a lot of contrast

between the thicks and thins. 

American College

These letters have an old school american look like the

ones that universities used in their t-shirts and jackets. 

Letterpress

This typography is like the antique types made with old

printing machines with metal or wooden types. These

typographies used to have some printing problems as we

can see here in the letter 'R'.

Saturday Night Fever

This type from a poster reminds of the disco times because

of the shape and the colors. 

Typewriter

This type is from an old typewriter. Is monospaced because

all the letters have the same width. 

Retro Chocolate

This type was used on an antique chocolate advertisement.

It has beautiful curves, is very rounded and it seems that

it has nature inspiration.

Doormats

Many shops have their name written on the entrance doormats.

The Massimo Dutti typography is classic and elegant, it looks

like it's been handwritten.

Golden letters

One of the old inscriptions we find in the streets of Madrid.

Heights

From the heights we see the typographies on Madrid's 

roads that indicate the type of vehicles that can or cannot

circulate. 

Pavement

We can also see typographies on old sewers. 

Red and white

A Sans Serif type on a band on the floor.

UEM News

This university announcement is a transparent sticker on 

the floor. We can see Sans Serif and Script typefaces.

Pantene new design

Pantene integrates a peculiar shape between its typography

that looks like hair in its new design. They have maintained the

same type but the other elements that surround the logo have

become more simple and accurate. 

Tropical Africa

Cola Cao chose a bold, colorful and striking type for their

 brand. The colors are very contrasted and the whole

image is quite funny and have a young appearance. 

Doves fly

I especially like Dove typography because it reminds of

a flying bird. It seems that the type is floating and it has

beautiful lines. It's very elegant. 

Nestlé cares about lower case letters

Nestlé typography uses that upper line to 'protect' the 

lower case letters as well as an accent for the e. This 

is related with the kind of products they made, especially

the ones directed to small children.

Chocolate

A classic typography in Nestlé chocolates.

LOEWE

This typography is printed on a beautifuly textured bag.

Exclusive Coca-Cola bottle

One of the most famous logotypes, Coca-Cola, on a special

edition of the bottle especially designed for ARCO.

From the inside

We can find Sans Serif typographies on the tiny pieces of our

computers. It seems these types work better in small sizes than

the Serif ones. 

Keyboard letters

On the keyboard of our Mac computers we also find a Sans

Serif typography. 

Back in time

Even in old stone inscriptions the typography is Sans Serif. 

Book covers

One of the most sold books this season has on its cover another

Sans Serif typography. Maybe it's because these typographies are

more modern and they are more in touch with new technologies. 

Metro

Metro of Madrid also uses a Sans Serif typography and it's the

 best option for something that important. 

636 CloseUp Polaroid

Polaroid. Another brand that chose a Sans Serif type for its

products.

Milton Glaser using Sans Serif

The first example of sans serif typographies in my environment.

Milton Glaser was right, Apple computers are to design as microwaves

are to cooking.